"McDonald’s has decided to stop sponsoring Happy Meals as rewards for children with good grades and attendance records in elementary schools in Seminole County, Fla.
The “food prize” program, as it was called, for students of the Seminole County Public Schools in kindergarten through fifth grade was sponsored by the owners of the McDonald’s restaurants in Seminole County, in central Florida northeast of Orlando. The decision to end the promotions for the program, appearing on children’s report-card jackets, came from executives at McDonald’s USA, part of the McDonald’s Corporation, the world’s largest fast-food business.
The decision was made “because we believe the focus should be on the importance of a good education,” William Whitman, senior director for communications and public affairs at McDonald’s USA in Oak Brook, Ill., said Thursday. “McDonald’s, not the school district, will cover the cost to reprint the report-card jackets,” he added, and “remove our trademarks.”
The reward program, called Made the Grade, will continue, Mr. Whitman said, because the local restaurant owners agreed in September that it would run through the current school year."
The reward program, called Made the Grade, will continue, Mr. Whitman said, because the local restaurant owners agreed in September that it would run through the current school year."
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