Top executives from Microsoft and Nokia elaborated on their new alliance in a conference call this morning.
The takeaway? First, the partnership is aimed initially at Research in Motion and loosening the hold that its popular BlackBerry e-mail software and service has on business customers.
Second, Microsoft is unbundling its strategy in the cellphone market, with Microsoft’s Office division free to step away from the company’s operating system business. And Microsoft is trying to use its powerful Office franchise — Word, Excel, PowerPoint, but also collaboration tools like SharePoint — to shift the smartphone technology competition to its advantage.
Stephen Elop, president of the Microsoft division that includes Office, said business customers were first focused on mobile e-mail. But the next competitive terrain in the business market will be productivity and collaboration software and services on smartphones. And, Mr. Elop said, “This isn’t a browser discussion at all. This is about rich Office experiences that truly bring these devices to life.”
To reference full article: http://bits.blogs.nytimes.com/2009/08/12/microsoft-nokia-alliance-an-assault-on-blackberry/?scp=3&sq=nokia&st=Search
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